Pharmacy Profession & Public Perceptions

This survey was one of four that I did as "independent study" for my PharmD program. This particular assessment was intended to understand the public’s impressions on the actual practice of pharmacy, with a focus on their awareness of various professional services are being offered and the environment in which they are getting care.

I found that many don't necessarily understand or particularly value some of the clinical services that pharmacists routinely perform in environments that range from retail pharmacy practices to other specially skilled clinical teams in hospital, long term care, consulting, and managed care settings.

I hope that we within the profession stop dreaming about changing the face of the profession and start becoming activists in the transformation of health care. Patient enablement and compliance are particularly available to the pharmacist----we need to find creative ways to get paid for adding value beyond the traditional and long-perceived role of dispenser and warehouser of drugs and coordinator of third-party claims adjudication.

If you would like to see the results and writetup, just cut and paste this link into your browser or double click directly on the link. http://www.keepandshare.com/doc/view.php?id=963975&da=y